User Experience (UX) Vision Program
In today’s competitive world the quality of the user experience offered to customers is increasingly a key differentiation in the marketplace. Customer behavior is changing and businesses are built upon stereotypes of ordinary people and their everyday lives/ambitions. A limited understanding of the experience that customers aim towards when interacting with products or services can lead to market failure or slow growth.
The goal of this program is to help corporates, entrepreneurs and businesses students to understand how to create a sustainable User Experience Vision that captures the desired experience of end users and enables the development of a User Experience Roadmap towards future business development.
In today’s competitive world the quality of the user experience offered to customers is increasingly a key differentiation in the marketplace. Customer behavior is changing and businesses are built upon stereotypes of ordinary people and their everyday lives/ambitions. A limited understanding of the experience that customers aim towards when interacting with products or services can lead to market failure or slow growth.
The goal of this program is to help corporates, entrepreneurs and businesses students to understand how to create a sustainable User Experience Vision that captures the desired experience of end users and enables the development of a User Experience Roadmap towards future business development.
PROGRAM GOALS
- Guide corporates, entrepreneurs and business students through the process of crafting a sustainable UX Vision against which to align their business strategy
- Explore, discuss, and capture customers' preferences and define the real experience that customers want when engaging with products and services
- Use practical tools and templates to guide future business strategy business strategy.