About the Author

Qinqin Ma has over twenty years 
of international experience in the financial services industry. Her career spans from New York to Hong Kong under JPMorgan, Goldman Sachs & KPMG. 

She is a Certified Public Accountant 
and a CFA Charterholder. QinQin has been a regular industry expert and mentor for the BusinessLab entrepreneurship program - MBA Hong Kong University, Faculty of Business & Economics.

Sneak Preview

Book will be available in December 2020 in Amazon Worldwide.

 Take a sneak preview of the book "Raising Cash-Cow Startups"
​by QinQin Ma

 

About the Book

Running out of cash is the top #2 reason why startups fail. This book is dedicated to all aspiring entrepreneurs who want to improve the odds of being a successful business founder.

The old paradigm of classroom memorisation no longer serves as a shortcut to practical implementation, the book seeks to unravel the financial reality of your business from the perspectives of your external stakeholders  and to help you convey your business not only from a problem-solution perspective but also in numbers.

Download Draft Cover​

"A well executed financial strategy
​steers businesses towards healthy growth"

You don’t need to, as a pre-requisite to launch any business, know finance & accounting to become an entrepreneur but mastering your business financials will surely help improving your odds of being a successful business founder

Projecting Revenue

Projecting sales from an untested customer base is more difficult than that from a stable one based on a
mature product.

Projecting Expenses

While exact cost structures may vary by industry, you should be able to develop detailed estimates and conduct ongoing scrutiny of four categories of cost items that are common to any business.

Managing Runway

Before you run out of cash may save your business from startup sin number two (sin number one being “not solving a market problem”)

Take a Sneak Preview